Although working with private clients remains my greatest passion, I have recently taken my business in a fresh and quite exciting direction through partnerships with corporate clients. One new relationship that I am especially proud of is with The Breakers Palm Beach, the storied Florida resort synonymous with beachfront glamour. A perennially popular venue for weddings, The Breakers asked me to create a range of invitations that would satisfy the various sophisticated tastes of its guests. I came up with thirteen different styles, all inspired by the hotel’s classical architecture as well as the spirit of Palm Beach. I will be sharing a few of my favorites below, but I wanted to lead with the Circle Room collection, which was created as an homage to The Breakers oceanfront room famous for its views, its grand decor and its delicious brunch. As you can see from my inspiration image below, the space is truly impressive, from the intricate, hand-painted ceiling to the majestic chandelier. Never has a trip to the beach seemed so wonderfully elegant!
View the Behind the Scenes now!
Be inspired by the Ceci New York for The Breakers Collection.
Invitations by Ceci New York
INSPIRATION IS ALL AROUND YOU
I truly believe inspiration is everywhere and all it takes to notice it is to open your eyes and pay attention to the little details. When I walk into the stunning lobby of The Breakers hotel, my senses are immediately awakened and I’m inspired by everything I see – whether it’s the ornate detailing on the ceiling, the tapestries on the walls, the wrought-iron work on the doors or the patterning on the carpets. Something new speaks to me everywhere I look. I always encourage my clients to look at their venue and discover the beautiful details that lie within. Focus on what speaks to you and build on that. Tie those details into your invitations and beautiful things will happen!
Discover the Ceci New York for the Breakers Collection >
A gorgeous example below of a wedding at the Breakers. I love the variety this hotel offers. You can get married overlooking the beach at sunset then dance the night away in your choice of the many grand ballrooms!
THE BREAKERS CATERING
Joan’s expertise spans more than twenty years in the luxury wedding and special event industry. Joan started her career at The Boca Raton Resort and Club, where she was then recruited by The Ritz Carlton Hotel Company. The Breakers enticed her to join their team 17 years ago to assist in building their wedding business. One of her many accomplishments was the creation of The Breakers’ in-house Design Studio. She is best known for putting together teams of experts with one common philosophy: “Impeccable Personalized Service”.
“Joan Bever and her outstanding team bring exactly the kind of expertise one would expect from such a wonderful resort. With more than 15 years of experience, partnered with incredible dedication to service and luxury, Joan’s event planning at The Breakers is always top notch. Her hospitality and desire for excellence make her a pleasure to work with.” - CECI JOHNSON
Tips on Planning Your Perfect Wedding at The Breakers by Joan Bever:
Rely on The Breakers wedding experts to guide you through the process: First on the agenda, ordering your couture Breakers inspired Ceci invitations included exclusively in The Breakers’ wedding packages. Second, have your Catering Event Manager assist you with recommendations on entertainment, photographers, and videography. Now it’s time to plan your menu and schedule the tasting for the Bride and Groom as well as review all other wedding details, including selecting your Sylvia Weinstock couture cake. Last but certainly not least is to meet with one of The Breakers talented and creative event designers at Design Studio to discuss your floral, decor and lighting needs.
Do all your events on property: The Breakers is located on 140 acres of spectacular oceanfront property in Palm Beach, Florida. With four majestic ballrooms, manicured courtyards, lush gardens and breathtaking beachfront and poolside locations to choose from you can make each event unique. Consider a Welcome Party on the Ocean Lawn, Rehearsal Dinner at the Beach Gazebo, Wedding in one of the many exquisite ballrooms and say your farewells at a personal Brunch on the Ocean Terrace. Your guests will love the ease of walking to each party and you will love saving money on transportation!
Take advantage of the many amenities The Breakers has to offer: The Bride and her Bridesmaids can relax and unwind at The Spa at The Breakers while the Groom and his Groomsmen hit the links at one of two championship courses. If you prefer water based activities why not schedule a Catamaran excursion or snorkel offshore at The Breakers Reef.
Stay up to date: Discover new wedding ideas and trends by checking out The Breakers very own wedding blog.
Enjoy to the fullest: Be sure to reserve one of The Breakers fabulous beach bungalows, complete with personal concierge service, for the day after the wedding celebration to relax and enjoy the breath taking sights and sounds of the Atlantic Ocean.
THE BREAKERS DESIGN STUDIO
Leading a team of design experts with the common goal of “making dreams come true” requires energy, imagination and planning. Fifteen years in hospitality and event production has taught Joy Cudahy the importance of bringing each of these to the table every day. Her off premises catering experience, with the Breakers, is the foundation of her expertise in logistics and planning. With access to exceptional resources, Joy and the Design Studio team transform indoor and outdoor venues into awe-inspiring visions that reflect your personal style and aesthetic taste.
“I’m always a fan of those who believe in the importance of carrying through an invitation’s look into an event’s decor. Joy and the talented team at the Breakers Design Studio have always understood how crucial that is and continue to create magnificent rooms inspired by my invitation designs. Turn yourself over to them and you can rest assured the ideas they come up with will have both you and your guests in awe.” - CECI JOHNSON
Event Design Tips by Joy Cudahy:
Finding inspiration: Inspiration can be found anywhere, from the Italian Renaissance architecture of The Breakers to the beautiful hand painted frescos in our ballrooms and the elegant patterns of our rich tapestries and wall treatments. Look for the element that inspires you and infuse it (gently or not so gently) into the design of your event. Ceci Johnson’s couture designed invitations for a Breakers Bride are a great place to start looking for inspiration. Select from her Breakers collection or have her design your invitations exclusively for you!
Get a head start: Jump start the design process by providing your event designer with inspirational photos, elements you love and colors that attract you. Share as well those things that you don’t like, as it helps to steer the direction of the design and keep it on track.
Tying it all together: Sometimes the design of an event inspires the invitation, and sometimes the invitation inspires the design of an event. Which comes first is not as important as finding ways to tie these items together. This can be done through the use of colors, flowers or patterns.
It’s all in the details: A custom personalized logo is a unique touch. It establishes the essence and tone of your special day, whether casual, elegant or modern..and you know it will be yours and yours alone! Incorporate this into your event design with custom gobo images projected on the dance floor or a monogrammed napkin. Individual and personalized menu cards that also serve as place cards are great keepsakes for your guests and can completely transform your tabletop setting into something unique and special.
Lighting, lighting, lighting…: This may be one of the single most important elements for any event. The impact and drama of lighting can not be understated. You will spend a great deal of time working with your designer to create the wedding of your dreams, so don’t forget to make sure your guests can see it!
Use this palette as a stepping stone toward creating your own dream event.
Click on the color swatches to see how the colors come to life at a real event or discover more inspiring color stories now.
I love a great spicy Bloody Mary – especially at brunch. The spicier the better, if you ask me. For this week’s Recipe for Style I asked the lovely caterers at The Breakers to share with us their secret recipe. So for those of us who can’t actually make it to The Breakers right now, whip up a batch using their special recipe below. Then invite all your friends over for Sunday brunch. Enjoy!
The following Bloody Mary mix recipe is meant for a large group of people and should be served in a pitcher.
1 48oz can of Campbell’s Tomato Juice
72 oz of Campbell’s V8 Juice
2.5 oz of Lea & Perrin’s Worcestershire Sauce
1 oz Tabasco pepper sauce
2 tblsp of fresh horseradish
1.5 tblsp of ground black pepper
1 tblsp of celery salt
Mix thoroughly and refrigerate overnight for the ingredients to marry.
Serve over ice with 1.25 oz of vodka. Garnish with celery stalk and a skewered olive and lime wedge.
This recipe is on the spicier side. Reducing the Tabasco and/or horseradish will decrease the heat factor.
Experience The Breakers hotel, “An American Classic”.
The Breakers Palm Beach Hotel
Only one legendary oceanfront resort in North America offers you everything under the sun. Enjoy the extraordinary devotion of a warm and caring staff at this legendary resort celebrated for its matchless reputation. Once you stay, you’ll understand.
While respecting their rich heritage, The Breakers has spent $250 million over the past decade to continually provide you with the most extraordinary beachfront experience. Set amidst 140 acres of picturesque oceanfront property in the heart of Palm Beach, The Breakers has become a paradise for couples, families and special gatherings. Our highly trained yet intuitive team of 1,800 associates help you bring to life joyous and memorable moments.
Immerse yourself in a one-of-a-kind experience and take pleasure in an unparalleled array of on-site activities and oceanfront amenities.
Discover more on The Breakers Palm Beach Hotel
I am proud to announce that I have been invited to be a guest expert speaker at the renowned luxury summit, Engage!10 :: The Breakers, presented by Engaging Concepts. The event will be held on October 3-6, 2010, at The Breakers Hotel. I’m honored to be speaking alongside some of the greatest people in the industry, with whom I will be offering insider advice and expert insight on what it takes to run a successful business. In one segment my fellow experts will include the incredible Carley Roney, Editor in Chief of The Knot, and the man we all adore, Randy Fenoli from TLC’s Say Yes to the Dress, to name a few.
For those of you in this business who have heard of the conference and are debating on whether or not it’s worth it, trust me when I tell you this: Don’t even think twice. Book your ticket now and open your mind to the most incredible opportunities, brand building, and networking with the best in the industry from all over the world! I can personally vouch that it’s worth every single penny. The new connections, excitement and revitalized energy I had when I came back to the office transformed my business. I had so many new inspirations and ideas I could hardly find the time to do them all! If you have the same open attitude and make the most of this opportunity, the same thing could happen to you!
So I’ll leave you with the words of the great CEO of Nike, Mark Parker: “Curiosity is life. Assumption is death. Look around. Be a sponge.” The rest is up to you!
There is a limited number of spaces left so book your spot now. More event details here: Engage!10 :: The Breakers >
In next week’s issue: Luck Be A Lady
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, Founder and Creative Director of Ceci New York
, is the authority on style and invitation design. She is also the author of her highly coveted weekly style magazine, CeciStyle
. Loaded with gorgeous tips and takes on invitations, fashion, parties, weddings, décor, gifts and more, CeciStyle
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