Building A Brand: A Step-by-Step Guide to Our Ceci Design Process

Ceci New York Design Process

Do you know if your logo is working for you or against you? Have you been thinking about a brand makeover lately? We’ve noticed now, more than ever, it is the perfect time to work on your own marketing and elevate your branding. How many of us put our clients first, and say we will take care of our "stuff" later? Now, with the world on lockdown enduring the unimaginable with COVID-19, why not take advantage of this extra time you're experience and make the most of it for your business? So we thought we would give you a little glimpse into our logo design process in hopes it will help those in need. Take a peek at our full process below.


It's essential that we get to know you and your brand and strategize the best way to set you up for success! We research your industry, your competitors and your customers to make sure you stand out above the rest. 


It’s important you have a clearly defined brand style. From colors, fonts and imagery, we create a mood board that defines your brand.


Where the logo ideas first begin. All of our expert designers draw out their concepts for your brand. We brainstorm unique logo ideas exclusively for you and start by taking pencil to paper and sketch out as many possibilities we can think of for you directly from our imaginations! 


The logo sketches that make the cut get brought into the computer, where we perfect each point and curve and explore color options that best represent your new brand. 


Together, we collaborate to make the logo design just right. You give us feedback and we adjust your design to perfection. We are committed to excellence and our ultimate goal is to transform your brand to set you up for success, making your job a little easier down the line. You only have one chance to make a first impression, so we do everything we can to ensure it's the right one! 


It’s time to create accessories. From business cards, packaging, to room keys, to coasters...we can help you with all of your brand collateral needs, whatever they may be.

Finally have some free time? It’s perfect timing for a brand makeover and elevating your business to attract your dream clients! We’re offering complimentary branding consultations, where we will give you an honest assessment of your current logo and strategize how we can set your business up for success! If interested, kindly email to set up your consultation and learn more about our branding services. We're here to help! 

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