"The road to success is not always paved"- an ideal that has layers upon layers of experiences, meaning, and wisdom for our Founder, Ceci Johnson.
As a global speaker and educator, Ceci's passion for helping others avoid the same mistakes she made in the early years of building her business is evident and clear. Today, she kicked off RSVP's 2023 Madrid Symposium with her five lessons in developing a successful luxury brand, which requires a combination of creativity, strategy, and drive. Read more below for a synopsis.
CRITICAL SYSTEMS AND THE VALUE OF TIME
Time is a precious commodity, and as an entrepreneur, it's important to value it as much as money. To make the most of your time, it's essential to create systems and processes that streamline your workflow. This means identifying tasks that can be automated or delegated to others, and setting boundaries to protect your time. By prioritizing your most important tasks and delegating where possible, you can make the most of your time and focus on growing your business.
HIRING: TRUST YOUR INTUITION
As your brand grows, you may need to hire employees or work with contractors to help you manage the workload. When it comes to hiring, it's important to trust your intuition and look for people who share your values and work ethic. Don't be afraid to ask for references and conduct thorough interviews to ensure that you're hiring the right people. Once you've hired your team, it's important to trust them and delegate tasks to them with confidence.
SPOTTING AND CAPITALIZING ON OPPORTUNITY
Successful entrepreneurs are always on the lookout for new opportunities to grow their brands. This means staying up-to-date on industry trends and being open to new ideas. When an opportunity arises, it's important to evaluate it carefully and determine whether it aligns with your brand's values and goals. If it does, don't be afraid to take the leap on the opportunity.
SET GOALS FOR YOUR BRAND
Setting goals is essential for any brand that wants to grow and succeed. Start by identifying your long-term goals and then break them down into smaller, more manageable steps. This will help you stay focused and motivated as you work towards your goals. It's also important to track your progress and adjust your strategy as necessary to ensure that you're on the right path.
Building a successful brand takes time, effort, and a willingness to learn and grow. By valuing your time, hiring the right people, seeing opportunities, setting goals, and trusting your intuition, you can create a strong foundation for your brand and achieve your long-term goals.
We believe that 50% of our job is outstanding design, and the other 50% is strategy and execution. Regarded as a branding expert, Ceci consults and mentors select entrepreneurs from around the world who are just starting out or looking to escape a rut. She gives clarity, a focused direction, and most importantly, the tools to gain control and help take your business to the next level. Book your consultation here.
Ceci Johnson travels the globe speaking to fellow designers, women in business, wedding industry professionals and other entrepreneurial groups. She presents on a number of topics ranging from her own inspirational creative journey, to how to run a profitable, sustainable business while maintaining a work/life balance and successfully branding your company.
Interested in having Ceci Johnson speak at your event? Submit a request here.