Branding for Palm Beach Design Masters

Branding for Palm Beach Design Masters

Palm Beach Design Masters is a uniquely collaborative interior design business with a focus on real estate projects in the luxury Palm Beach market. The brand's Palm Beach boutique offers additional branded elements and touch points, designed by Ceci New York. With the Palm Beach Design Masters brand, Ceci New York was tasked with creating the new brand's visual identity, while maintaining a cohesive look and feel with the company's existing brand, Detail Interiors. The goal was to ensure that both brands felt like they were related, but not the exact same.

Initial design concept sketches.

Business Card for Palm Beach Design Masters – these started with a luxe, thick navy paper with blue foil stamped custom pattern design and rose gold tinted edges. Each card was packaged within a custom laser cut sleeve, where each side featured the laser cut logo for both Palm Beach Design Masters and Detail Interiors.

Custom branded shopping bags – matte navy with luxe rose gold foil stamping.

Branded ribbon for use in the boutique's retail packaging.

Branded product tags, boxed packaging and insulated beverage containers.

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