Our client Maria Caruso Martin is the founder and creative director behind the Bella Rosa Collection of bespoke Italian luxury clutches, handbags, and heirloom wedding gifts. When Maria came to us, she was interested in modernizing and elevating her brand design to expand her business potential further into the wholesale luxury evening bag space requesting a new logo and distinct mark.
Through an extensive development into the origins of the collection's name, we began by first creating floral elements and ornate designs to reflect the 100 year old heritage of the brand with a cameo design. After working closely with the client and further developing the logo style with a less decorative font, however, we ended up focusing the mark on the B and the R of the company's name, creating an intertwined lock-up of the letters, which, at quick glance, creates a jewelry patterned that truly complemented the designer bag's modern and elegant aesthetic.
