LOGO DESIGN, BRAND ILLUSTRATION, PACKAGING
Elena Bensonoff enlisted Ceci New York to help make a sophisticated first impression with her new fragrance line, Orali (part of Wholistic Inc.). She was in search of a beautiful, irresistible logo for the brand that speaks to strong, intelligent and creative women who are seeking a luxurious perfume.
We determined that Orali’s mark should be a simple, type-based logo that is scalable, versatile and pairs well with additional branded items. Combining Art Deco flair and hints of femininity, we set out to create this memorable mark that is instantly recognizable and ultimately very beautiful.
SKETCHES & INITIAL CONCEPTS
FINAL LOGO DESIGN
INITIAL ILLUSTRATION SKETCHES
INITIAL BOTTLE DESIGN CONCEPT
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