Branding for Classic Events by Danielle Elder

Branding for Classic Events by Danielle Elder

Classic Events is an established wedding and event planning business based in New York City, specializing in New York City weddings. Danielle Elder, the founder of the business, was looking for a way to refresh her brand's look, while simultaneously renaming the company to put less emphasis on her name. By swapping the hierarchy of her name and her business name within the brand's logo, and updating the brand mark to reflect the modern but classic flair Danielle is widely known for, Ceci New York successfully repositioned the business to reflect their more established standing in the New York City event planning world!

Initial design concept sketches.

Business card design featuring navy letterpress, silver foil stamping, and a custom logo pattern.

The logo mark knocked out of a circle is perfect for smaller applications where text would be too tiny to read.

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