Marcy Blum is a leading force in the events industry, and needed a logo that fully represented her and her creativity, as well as her years of experience in the industry. To fully give focus to her name, we created a type-driven logo and explored how the letters dance across the page and interact with each other, which is also evocative of dancing at one of Marcy's fabulous parties and events! We chose a classic font that has a chic, timeless feel to it. Since Marcy herself is never afraid to stand out, we chose the bold brand colors of aquamarine, merlot, and coral to accent with gold foil stamping.
Initial design concept sketches.
Business cards – featuring gold foil stamping on a luxe, white paper stock front with alternating coral, aquamarine, and merlot paper backs.