Couture Gallery

Personal Touch Experience came to Ceci New York looking for a logo refresh, as they felt their existing logo didn’t represent them what the company had evolved into. The company has two branches of business – events and catering – and looked to Ceci New York to help them differentiate between the two offerings. Color was a large part of this branding process, as certain colors can evoke strong feelings when it comes to food especially – Ceci New York's goal was to evolve their current brand's color palette of pink and purple into something fresher and brighter! Marigold yellow emerged early on as a favorite, as it evokes a sense of positivity and works nicely with food photography.

Initial design concept sketches.

Business cards – featuring Personal Touch's custom branded pattern and flat printed on luxe, white paper.

Food wrap tissue paper featuring Personal Touch Experience's branded pattern.

Custom drink and food container sticker labels featuring the Personal Touch Experience logo mark.

Ceci New York was commissioned to design a logo for Orali Perfume, a luxury organic perfume brand. With the goal of capturing the spirit of Orali, which means "the light from within," the hand drawn letters wove and intertwined with an open flow and elegance that started in the delicate swirling "O." The bold letters of Orali were paired with a custom drawn script for "perfume," so the lettering is entirely one-of-a-kind, much like the perfume itself.

Initial concept design sketches.

Primary packaging design for Orali perfume bottle and box packaging design, featuring custom illustration work by Ceci New York. Inspired by the Barbier style of drawings, we created custom scenes of Orali girls in moments of leisure.

Primary perfume bottle packaging – each bottle featured a branded, gold foil stamped and die cut label. Tied around the neck of each bottle was a custom-sourced gold thread and letterpress tag on thick and luxe ecru paper, featuring the Flower of Life, an important icon for the Orali brand.

Ceci New York created the brand for Room at the Beach – a boutique hotel located in The Hamptons with a sophisticated, bohemian vibe! The hotel's unique location near both the beach and in the woods was the inspiration for the brand's visual identity, as the client wanted to find a way to reflect the location through the brand design. Ceci New York was commissioned to develop the brand identity, along with the hotel's marketing collateral and branded items placed within the guest rooms, including hotel keys, door hangers, cups and coasters, postcards, notepads, matchbooks and signage. 

Initial logo design concept sketches.

Hotel welcome signage featuring the new Room at the Beach logo and branded pattern.

Room at the Beach hotel room key cards – each card featured a different branded pattern on the front with a coral or blue watercolor wash backing.

Branded notepad and custom matchbooks were designed for guests and placed within each hotel suite. The matchbooks featured a unique triangular shape and were printed on a speciality white woodgrain paper stock.

Branded postcards for Room at the Beach – the three branded patterns that Ceci New York created for the hotel's brand identity were used on these postcard backs for a touch of playfulness and personality!

Custom, die cut door hangers created for Room at the Beach, featuring the coral and blue watercolor washes that have been used throughout the hotel's brand identity – one side plays off of the beach umbrella illustration from the brand's logo, and the other side plays off of the redwood tree illustration. 

Branded hexagonal coasters and paper cups featuring the brand's three unique pattern designs.

Branding for Me & Moe – a new, high-end children's clothing e-commerce business based in Qatar. The client came to Ceci New York with a specific vision in mind for their logo – they wanted to create two bear "characters" to represent the brand. In the design process, we explored the specific visuals for the bears themselves and what they should wear, along with how they should interact! The end result is an adorably sophisticated logo with artistic flair.

Initial sketches for the bear characters featured in the logo mark.

Business cards and custom receipt design for Me & Moe.

Custom clothing tag for Me & Moe.

Custom tissue paper featuring the watercolor bears from the Me & Moe logo mark.

Custom branded graphics for Instagram.