Couture Gallery

 
Social Roost is a cool and casual full service restaurant and bar specializing in a variety of chicken dishes in St. Petersburg, Florida. It was important to have a highly stylized and creative logo that not only stood out as playful and trendy, but that could be utilized throughout the restaurant decor and branded collateral. We created a chic geometric logo mark that features a rooster face in an unexpected, sophisticated way. Emerald green jewel tones and gold metallic were an easy choice to help create a posh yet inviting atmosphere. 

Initial design concept sketches.

The exterior of the restaurant shows off the Social Roost typeface, which illuminates at night to draw in the St. Petersburg crowds.

Inside the restaurant features a large version of the Social Roost logo mark on a gold glitter accent wall.

The restaurant uses its brand colors with emerald and gold accents throughout its interior.

Menu design featuring a custom branded pattern.

Business card design - featuring gold foil stamping on luxe, white paper stock.

Branded cocktail napkins featuring the Social Roost logo mark.

Branding and logo design for Opulent Petals, a bespoke floral design company based in South Africa. The client came to Ceci New York looking for an elegant logo for her new business that also represented her personality and the unique look of her floral arrangements, which oftentimes used rare and beautiful florals. Our goal was to find a way to represent that uniqueness within the brand's visual identity, and what emerged was the "dancing flower" logo mark – based on a real flower, this mark was sketched + designed to loosely resemble a dancing figure and flower in one.

Initial design concept sketches.


Business cards – featuring watercolor and copper foil stamping on a luxe, textured paper stock, these business cards featured alternating coral and cobalt blue paper backs.

Branded tissue paper on cobalt, coral and mustard tissue, featuring the custom pattern designed for Opulent Petals.




Branded floral box and bag packaging with Opulent Petals' foil stamped logo. 

Marcy Blum is a leading force in the events industry, and needed a logo that fully represented her and her creativity, as well as her years of experience in the industry. To fully give focus to her name, we created a type-driven logo and explored how the letters dance across the page and interact with each other, which is also evocative of dancing at one of Marcy's fabulous parties and events! We chose a classic font that has a chic, timeless feel to it. Since Marcy herself is never afraid to stand out, we chose the bold brand colors of aquamarine, merlot, and coral to accent with gold foil stamping.

Initial design concept sketches.

Business cards – featuring gold foil stamping on a luxe, white paper stock front with alternating coral, aquamarine, and merlot paper backs.

Full invitation suite and detail shot of invitation back – the back design features a layer of floral laser cut blush shimmer paper with rose gold foil details peeking from behind the bottom layer! The front of the invitation features a custom Ceci Johnson watercolor painting in soft blush, green and cream tones.







The custom watercolor painting was featured in various spots in the event decor, including on table wraps, wrapped around the bar and on the dance floor!

Our boxed invitation design for Ceci Bride, Sanny. The box lid features a white shimmer finish with the couple's ornate custom crest design in two tones of foil stamping – gold and rose gold. Blind embossed floral and butterfly details surround the crest, while two white satin ribbons untie to reveal the invitation inside.

The inside lid of the invitation box features an ornately detailed design in duo-toned foil stamping of gold and rose gold, inspired by the decor of their wedding venue, The Palace Hotel in San Francisco. Their crest is featured again in the center, while a nod to the couple's sweet kitten sits beneath the crest for an extra special, personal touch!

The invitation itself is a clear acrylic with watercolor peonies painted by Ceci Johnson is showcased in diagonal corners. The text features duo-toned foil stamping of gold and rose gold and sits on the top surface of the acrylic, giving added depth and dimension to the design. Additional paper butterflies were rose gold foil stamped and laser cut – they were designed to appear to flutter and land on the invitation itself when recipients opened the box. 

Laser cut and silver foil stamped wedding invitation for Lindsi Lane. A custom converted mailer featuring rose gold foil stamping carries more design details from the invitation onto the liner.

Couture wedding menu design featuring Ceci Johnson's hand painted, watercolor florals, and accented with black and gold details.

A silver foil stamped and laser cut border on this round menu is a showstopper! The laser cut details also features the couple's marriage monogram at the top for an extra personal touch.

Cocktail napkins printed with the couple's custom, watercolor wedding crest.

Custom cookies printed with the couple's custom, watercolor wedding crest and a custom watercolor of their dog!

Escort cards with custom watercolor florals.

Wedding programs with the couple's custom watercolor florals.

Custom watercolor florals printed and wrapped around the bar!

Custom watercolor florals were also brought into the wedding's signage and displays.

Custom menus with the couple's commissioned watercolor florals.

Menus for Nissa's wedding featuring a custom watercolor crest and watercolor floral details.