Christine Lawrence is a family-owned business that creates custom luxury upholstery, drapery, and furniture, who came to Ceci New York for a refreshed logo to modernize and upgrade their company's look. They loved the idea of an abstract logo mark which allowed us to play with all of the different elements that go into upholstery and interiors. We landed on a refined mark that was inspired by fabric swatches layered on top of each other, and paired it with a typographic treatment that included a stitch-like element to make it unique.
Initial design concept sketches.
Business card design featuring fuchsia and white foil stamping on navy leather.