Branding for Juvelan Jewelry

Branding for Juvelan Jewelry

Juvelan is a bespoke jewelry brand based in Germany specializing in luxury, handcrafted bridal jewelry. The client came to Ceci New York looking for a brand refresh, as they are currently expanding their line to incorporate everyday pieces along with their bridal-focused offerings. They had created a logo very quickly as they initially launched their brand, and were looking for a new brand that felt more polished and sophisticated! The final mark paired two "J's" representing the brand name, as well as the two company founders, and is evocative of a link in a jewelry chain.

Initial design concept sketches.

Window and store signage for Juvelan.

Dusty blue jewelry boxes featuring Juvelan's logo in gold foil.

Business card design featuring gold foil stamping on luxe white paper for the front, and Juvelan's custom branded pattern (evocative of jewelry chain links) in gold foil on dusty blue paper for the back.

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