Branding for Personal Touch Catering Experience

Branding for Personal Touch Catering Experience

Personal Touch Experience came to Ceci New York looking for a logo refresh, as they felt their existing logo didn’t represent them what the company had evolved into. The company has two branches of business – events and catering – and looked to Ceci New York to help them differentiate between the two offerings. Color was a large part of this branding process, as certain colors can evoke strong feelings when it comes to food especially – Ceci New York's goal was to evolve their current brand's color palette of pink and purple into something fresher and brighter! Marigold yellow emerged early on as a favorite, as it evokes a sense of positivity and works nicely with food photography.

Initial design concept sketches.

Business cards – featuring Personal Touch's custom branded pattern and flat printed on luxe, white paper.

Food wrap tissue paper featuring Personal Touch Experience's branded pattern.

Custom drink and food container sticker labels featuring the Personal Touch Experience logo mark.

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