Social Roost is a cool and casual full service restaurant and bar specializing in a variety of chicken dishes in St. Petersburg, Florida. It was important to have a highly stylized and creative logo that not only stood out as playful and trendy, but that could be utilized throughout the restaurant decor and branded collateral. We created a chic geometric logo mark that features a rooster face in an unexpected, sophisticated way. Emerald green jewel tones and gold metallic were an easy choice to help create a posh yet inviting atmosphere.
Initial design concept sketches.
The exterior of the restaurant shows off the Social Roost typeface, which illuminates at night to draw in the St. Petersburg crowds.
Inside the restaurant features a large version of the Social Roost logo mark on a gold glitter accent wall.
The restaurant uses its brand colors with emerald and gold accents throughout its interior.
Menu design featuring a custom branded pattern.
Business card design - featuring gold foil stamping on luxe, white paper stock.
Branded cocktail napkins featuring the Social Roost logo mark.